A ten minute video produced for the Pictou County Health Authority in Nova Scotia.

make breastfeeding your business

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‘Make Breastfeeding Your Business’ is a 10 min video produced by Lindsay Corbin of the Pictou County Health Authority and Geordie Mott from Wooden Shoe Photography outlining the Make Breastfeeding Your Business: An Action Support Kit.

The Baby-Friendly Initiativeā„¢ (BFI) is an international initiative that helpsĀ organizations adopt practices that protect, promote and support breastfeeding. It has been created by the World Health Organization and UNICEF to support breastfeeding and its many benefits for the baby, the mother, families and the community. This initiative is also supported by the federal and provincial governments.

Throughout Nova Scotia, committees exist that provide leadership for the protection, promotion, and support of breastfeeding in local communities. The goal is for our Nova Scotia communities to become baby friendly, with breastfeeding becoming the cultural norm for infant feeding. Although it is recognized that breastfeeding is not an option for all women, by developing supportive spaces within our communities, barriers are removed that may influence women’s decision to begin and/or continue breastfeeding their babies.

This video has been made possible by the Pictou County Baby-Friendly Initiative (TM) Committee with financial support from the Pictou County Health Authority Community Health Boards.